How Substack Happened
“By serving everyone, you serve no one. Without a clear focus, efforts get muddled. Substack avoided that trap.”
Category: Career Growth
Four Ways To Grow Your Membership After It Plateaus
“In that relaunch process our membership grew 50% in one month.”
How To Decline A Meeting
“Can you justify two hours in a needless meeting if your vital project gets eight hours in the whole week?”
How David Perell Produces His Podcast
“The same people who ignore an email about ‘picking their brain’ are delighted to explain their worldview to you with a microphone in front of them.”
Four Ways To Think Bigger When Promoting Your Creations
“Tiny tweaks only lead to tiny improvements. Think bigger.”
How To Balance Your Creative And Personal Brands
“I want to be known for THIS thing. And once people discover THIS thing, I’ll introduce them to THAT thing.”
How To Build A Billion Dollar Audience
“In every example I looked at I found that personal brands are great for getting started, but this next level nearly always involves moving beyond a personal br...
How To Get Booked As A Guest On A Podcast
“Instead of reaching out by email, create your proposal in audio, or — even better — video form.”
The System Every Creator Needs To Build A Successful Career
“Every successful creator’s system contains the same three elements: Discovery, connection, and monetization mechanisms.”
How To Build A Successful Patreon Group
“Don’t hide from the objections, address them.”