How To Use Before-After Storytelling On Your Website
“Your customers are the heroes of your stories. Not your product, not your brand. YOUR CUSTOMERS.”
“Your customers are the heroes of your stories. Not your product, not your brand. YOUR CUSTOMERS.”
“You will save yourself from yourself by learning to just state the number and shut up.”
“Avis will never know as much about advertising as DDB and DDB will never know as much about the rent-a-car business as Avis.”
“The best way to define what you are, is by what you’re not.”
“Your boss hired you so you could do the job – and no one else. Thus, proving that you are capable of making decisions and working effectively on your own...
“You have to accept the idea that people will initially hate your new idea.”
“If something takes deep work to create, it’s much more likely to lead to a deep connection with an audience.”
Where you direct your attention affects what you deem to be important.”
“The question we should ask ourselves isn’t, ‘How can I motivate my team?’ but rather, ‘How can I create an environment for my team memb...
“If you’re a creative, find a business person. If you’re a business person, find a creative. It’s the blend of the two that creates success, and the two o...