Category: Social Media

“If you invest substantial time in hashtag research and identification for Facebook and Instagram, it’s safe to pull back some of your resources and devote them...

“Some people have a lot of fear about publishing often because they think it will make readers sick of their work. But I think the only way that can happen is i...

“Not every interaction with your content will convert to a sale, but content should always give the reader something to do next.”

“A great podcast from a brand is not a podcast about the brand. It’s about what a brand is passionate about, what stories it can uniquely tell, and what distinc...

“It’s always dangerous to say, ‘I need more followers, I need better social media.’ No, you don’t. You need more customers. Or more awareness of your product. D...

“I thought of my profile as the product and comments and likes as advertisements.”

“Nothing is more certain than the past nor more uncertain than the future.”

“If you’re serious about finding 1000 true fans for your work, you need to stop confusing attention with accomplishment and make a shift from metrics to meaning...

“You don’t like your favorite writers because they’re great at writing. You like them because of how their brains work.”