The End of the Beginning of the Internet
“The internet lets you buy anything you could buy in New York. But it doesn’t let you shop the way you can shop in New York. And that’s now starting to change.”
Category: Social Media
Why You Should Use Twitter in 2019
“Follow people who engage with their followers. It’s easy to figure this out. Go to someone’s Twitter page and click on ‘Tweets & replies’ and see if they a...
19 Things to Consider in Social Media Right Now
“In 2019, consider narrowing your focus on the audience that is active and eager to engage instead of focusing on a volume play. How can we strategically make o...
Ogilvy on Advertising as a Tweet Thread
“Ogilvy viewed advertising not as an art form, but as a medium of information designed to SELL. When Aeschines spoke they said, ‘How well he speaks.’ But when D...
Most of the Internet Is Fake
“Less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot. For a period of time in 2013, the Tim...
Four Mistakes to Avoid When Building an Online Community
“Your goal should be for a ‘network effect’ to take hold in your community. The value of your product should increase exponentially with each user, and this usu...
My 20 Most Popular Posts Of 2018
Thank you. For the past 12 months you’ve read, liked, commented, and shared the 52 posts and 50 issues of my For The Interested newsletter I’ve published and I ...
How to Tell Stories on Social Media That Capture People’s Attention
“The when matters. It’s got to be presented as something that is time sensitive, that has a massive level of immediacy to it, that’s what is going to get you th...
7 Ways To Stop Social Media From Driving You Crazy
Let’s start with the truth. Social media is dangerous. It’s addictive, causes anxiety, and is operated by platforms who don’t act with your best interests at he...
The Key to Building an Online Audience
“It is actually fundamentally, grossly negligent and unacceptable for you to be in a place where you do not reply with a thank you, or a heart, or you meaningfu...