12 Ideas to Help You Get More Leads Through Content Marketing
“Not every interaction with your content will convert to a sale, but content should always give the reader something to do next.”
“Not every interaction with your content will convert to a sale, but content should always give the reader something to do next.”
“A great podcast from a brand is not a podcast about the brand. It’s about what a brand is passionate about, what stories it can uniquely tell, and what distinc...
Every once in a while, social media platforms introduce a feature that’s actually super useful.
“It’s always dangerous to say, ‘I need more followers, I need better social media.’ No, you don’t. You need more customers. Or more awareness of your product. D...
“I thought of my profile as the product and comments and likes as advertisements.”
“Nothing is more certain than the past nor more uncertain than the future.”
“If you’re serious about finding 1000 true fans for your work, you need to stop confusing attention with accomplishment and make a shift from metrics to meaning...
“You don’t like your favorite writers because they’re great at writing. You like them because of how their brains work.”
“The internet lets you buy anything you could buy in New York. But it doesn’t let you shop the way you can shop in New York. And that’s now starting to change.”
“Follow people who engage with their followers. It’s easy to figure this out. Go to someone’s Twitter page and click on ‘Tweets & replies’ and see if they a...