Category: Social Media

“In 2019, consider narrowing your focus on the audience that is active and eager to engage instead of focusing on a volume play. How can we strategically make o...

“Ogilvy viewed advertising not as an art form, but as a medium of information designed to SELL. When Aeschines spoke they said, ‘How well he speaks.’ But when D...

“Less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot. For a period of time in 2013, the Tim...

“Your goal should be for a ‘network effect’ to take hold in your community. The value of your product should increase exponentially with each user, and this usu...

“The when matters. It’s got to be presented as something that is time sensitive, that has a massive level of immediacy to it, that’s what is going to get you th...

“It is actually fundamentally, grossly negligent and unacceptable for you to be in a place where you do not reply with a thank you, or a heart, or you meaningfu...

“Trust is one of the most overlooked marketing tactics because it takes time. By showing up consistently in someone’s inbox and delivering them thoughtful conte...

“If you want to be successful, you need to think about how you can tell each story natively to the platform you’re publishing on.”