How to Build Your Email List Without Sleazy Tactics
“Trust is one of the most overlooked marketing tactics because it takes time. By showing up consistently in someone’s inbox and delivering them thoughtful conte...
Category: Social Media
Lessons from a Tweet That Got 17 Million Views
“If you want to be successful, you need to think about how you can tell each story natively to the platform you’re publishing on.”
10 Tips To Get Your Social Media Strategy Approved
Every successful social media campaign starts with a key, often overlooked step — getting approval to try it in the first place. As with most things in life, bi...
How To Use Facebook Ads To Promote Your Music
You’ve got music and gigs to promote so screw the intro, let’s get right to the good stuff. Here’s how to promote your music using Facebook (o...
How to Hire Somebody to Help You with Social Media
“If you see a proposal that looks cookie-cutter and is something they say works for every client, take that as a warning. Every business needs a different strat...
How to Manage Your Attention on Social Platforms
“Stop blaming the media platforms for your own wallowing in small-minded twitter gossip about people. Strength train to the point where you decide whether to be...
Three Things The Best Blog Posts Do
A blog post isn’t a diary entry. Writing for yourself is fine and can be valuable, but it’s essentially a private exercise that many people happen to publish. T...
Five Common Social Media Marketing Mistakes
“Start slow. It’s better to win on one platform than to lose on ten.”
Linkedin Tips from 11 Linkedin Experts
“If you’re just posting a link and moving on, you’re doing it wrong. Make sure your content is set up as the start of a conversation, not as a mere signpost to ...
Five Facebook Ad Mistakes to Avoid
“In Facebook’s algorithm, the more engagement that you get, the more comments, the more likes, the more people are interested in what you have, the cheaper it’s...