20 New Social Media Tools to Try in 2018
“There are now more than 5,000 tools in the marketing technology landscape. So where do you start?”
Category: Social Media
What Makes Something Go Viral
“Don’t just think about the subject matter, think also about — and in fact primarily about — the job that your content is doing for the reader or the viewer.”
Three Methods to Get Your Writing Published
“The big secret to climbing the blog world is to get in on the ground floor, trade up.”
Content Promotion Is About Meeting Your Readers Where They Live
“Every content team vastly overestimates the percentage of their total readership that has read, applied, or even remembered any individual article.”
My 20 Most Popular Posts of the Year
It’s been quite a year for me on Medium. I’d like to take a moment to thank all of you who have followed, read, shared, and clapped for the 70 posts and 52 edit...
Four Ways to Create Your Best Social Media Post Ever
You don’t need more content — you need more VALUABLE content. Every business, creator, and cause these days tries to use social media to grow and activate their...
Six Things Researchers Learned About Single People in 2017
“Adults are having less sex than they used to. Analyzing survey data collected from more than 26,000 people between 1989 and 2014, researchers found that the av...
Nine Creative New Year’s Resolutions Inspired by Ted Talks
“When you talk to strangers, you’re making beautiful interruptions into the expected narrative of your daily life and theirs.”
Don’t Forget to Practice Intimate Marketing
“Ideas and people take time to get to know each other. We’ve forgotten that to move someone to action they need to see a message repeatedly. You have to earn tr...
What Not to Do on Social Media
“Make your social media posts about how you can help and add value rather than putting your name on everything and trying to sound important.”