How Digital Advertising Spun Out Of Control
“Facebook and Google’s advertising infrastructure is one of humanity’s most marvelous creations. It’s also one of its most terrifying, because, in truth, pretty...
Category: Social Media
How To Make Your Next Blog Post Better
At the end of this post, I’ll show you how it began. I can do that because before I decided to write it, I asked myself eight simple questions. The answers to t...
You’re Fun And Creative, So Why Is Your Brand So Dull?
“Usually the brands that try to be professional are plain boring. The fact that something is not traditionally accepted doesn’t mean it’s not professional. If a...
How We’re Losing The Information War
“The information networks we’ve built are almost perfectly designed to exploit psychological vulnerabilities to rumor. Your brain tells you ‘Hey, I got this fro...
A System To Find The Best Instagram Hashtags For Your Next Post
“To get the highest return from your hashtag strategy, your goal should be to find the 30 tags with the largest Reach and the highest Relevance within your targ...
How User Interfaces Are Designed To Trick You
“Scams don’t work if the victim knows what the hustler is trying to do.”
The Best Podcasts Of 2017
“As a critic, I’m looking for a very specific thing: shows that say something about the medium, push the form forward, and exemplify the best qualities of what ...
How To Get 25 Million Views On LinkedIn In Four Months
“When people look at your profile, they decide whether you’re worth connecting with in several seconds. These are the questions that go through their head when ...
How To Grow Your Audience Using Facebook
I have a friend who’s a comedian and he asked me for advice about how best to use Twitter. Here’s the email I sent him…
How To Write 3,000 Words A Day
“Silence the internal editor. In other words, don’t listen to any of your critical voices while you try to hit your goal; just keep writing.”