“People respond to incentives — what’s in it for them to spread the good word about your product?”
Seven Ways To Increase Your Product’s Virality
5 Ideas For The Interested This Week
You have no idea how much it means to me when you tell others about my newsletter.
How To Create Posts That Stand Out On LinkedIn
“Break the scroll pattern with the first line.”
The 28 “Rules” Of Creating In 2021
“You have to learn to be happy with the success you have, not the success you dreamed about.”
How To Write Online
“Just because you have attention, doesn’t mean you have an audience.”Continue reading →
10 Lessons From Spending A Billion Dollars On Online Ads
“No matter how long you’ve been doing this, what you think will work is often wrong.”
5 Ideas For The Interested This Week
Generosity is an engine for virality.
How To Ship Creative Work
“We don’t ship the work because we’re creative, we’re creative because we ship the work.”
Five Reasons To Take The Blockbuster Approach To Creating Content
“There is almost no competition for blockbuster articles. Almost no one spends dozens of hours on every article to make it the best article on that topic in the world.”
21 Ways To Market Your Work Without Using Social Media
“Challenge yourself to email 45 people over the course of 45 days.”