How To Get What You Want In A Negotiation

Everything’s negotiable, but not everything should be negotiated.

Too often negotiations become about winners and losers when that’s not the point.

Both sides ratchet up the pressure on each other — and themselves — to the point where they lose sight of what they wanted in the first place.

It doesn’t have to be so complicated.

Here’s how to approach your next negotiation to ensure you get what you want.

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How Amazon Innovates In Ways Google And Apple Can’t

“Google’s approach — solve the hard technical problems first, worry about the business model later — is rooted in the engineering background of Google Founders Larry Page and Sergey Brin. In contrast, Amazon CEO Jeff Bezos spent almost a decade working for several Wall Street firms before starting Amazon — a background that gives him a more pragmatic outlook that’s more focused on developing products customers will actually want to pay for.”

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