“Not every interaction with your content will convert to a sale, but content should always give the reader something to do next.”
12 Ideas to Help You Get More Leads Through Content Marketing
Paul Rand’s Seven-Step Logo Test
“The goal of a logo is to be unforgettable — so that when a person feels the need your business solves, your logo comes to immediately mind.”
10 Ideas For The Interested This Week
“No matter where you’re from, your dreams are valid.” — Lupita Nyong’o
The Thing People Don’t Understand About Los Angeles
Los Angeles is misunderstood.
How to Master a Skill
“To finally achieve mastery, you’ll need to learn how to manage distractions, how to reach flow, and how to embrace deep work, and recognize that it is deliberate practice, not just hours spent in front of a computer or a book that determines how fast you will achieve mastery.”
The 28 Best Podcasts for Curious Minds
“Here’s Wired’s guide to the best podcasts you should be listening to on Apple Podcasts, Spotify or your favorite podcast app.”
Your Dreams Aren’t as Big as You Think
“Our dreams feel so big in our heads that sometimes the steps to get there do, too. The unknown feels vast and enveloping, like the night sky. But the first step, or the next step, never is. It’s a few hours of work.”
The 22 Strategies Used to Sell a Million Dollars Worth of Online Courses
“Build referrals into your business. Why should people be excited to share it? You don’t have to give them money and incentivize them — just think about why would they be excited to publicly talk about it?”
The Complete Guide to Being on Time
“Give yourself something to be on time for — if you find that, deep down, you don’t want to be on time, this is a problem that needs solving in its own right.”
24 Lessons from Publishing Three Books in Six Months
“A book is not a book. There are old ideas about what a book is. Much of these ideas are smoke and mirrors from the five-hundred-year-old publishing industry.”