“Side projects work best when they live at the interaction of ‘Things you enjoy’ and ‘Things that help you practice a marketable skill.’”
How To Choose A Side Project
Where Ideas Come From
“Inspiration is for amateurs. The rest of us just show up and get to work. Every great idea came out of work.”
What Happens If People Are Afraid To Share What They Know?
“There’s too much downside in sharing any opinion that could easily be misinterpreted online. Even facts are dangerous to share if they don’t align with what people want to believe. There’s a lot of concern about ‘fake news’ lately. That is a real problem, but there’s also the opposite problem: true things that aren’t being said.”
The History Of Japan As Told In A Video 31 Million People Have Watched
“Knock, knock. Get the door. It’s religion!”
10 Ideas For The Interested This Week
“Eventually, the nerds and geeks will have their day.” — Judd Apatow
If We Don’t Buy From The Stores We Want To Exist, They No Longer Will
I didn’t need a coffee table book.
But there I was in The Last Bookstore in downtown Los Angeles about to buy one — and I couldn’t figure out why.
How To Use A One-Action Strategy To Activate Your Audience
Do you ask your audience to multitask? Probably.
Does it hamper your ability to activate them? Definitely.
If you’re building an audience for something these days the chances are you’re making a lot of requests (or “offers,” to use a gentler term) to your existing and potential fans.
Why You Should Never Label Yourself
“Give your identity a very small footprint. The fewer things you define yourself by, the fewer constraints you have on further growth.”
The 5/25/150 Networking System
“The best networkers are givers. What the system does is force you to be a giver, and to do so in an extremely consistent way.”
It Might Be Your Mom’s Fault More People Don’t See Your Facebook Posts
“The Facebook algorithm immediately thinks that because my mom liked it, it must be a family related piece of content — even if it’s obviously about theoretical math, a subject in which my mom has no interest or knowledge.”