“If you have read an interesting article, do not wait until you want to talk about it to revive your memories. The time to revive them and make them permanent is within half a day after the first impression has been made.”
“The right way is to focus exclusively on the kind of people who make up your specific audience and deliver content that only they will appreciate.”
Obviously, I’m a big fan of newsletters and believe there are a lot of great ones out there — unfortunately there are even more bad ones.
But this post can help change that.
“A lot of people don’t appreciate their moment until it’s passed.” — Kanye West
I’m obsessed with Rick Rubin.
The legendary music producer who’s worked with everybody from Run DMC, to Metallica, to Johnny Cash may have the most impressive resume of all time.
Seriously, look at these credits:
But what fascinates me most about Rubin is his ability to create great work with such a wide range of artists and styles.
His success and experience with all sorts of different artists suggests he may have unparalleled wisdom when it comes to the creative process.
So, I studied him to see what I could learn.
Here are five lessons you can learn from Rubin’s approach to creative work.
“Many people suppressed their feelings in order to keep peace with others. As a result, they settled for a mediocre existence and never became who they were truly capable of becoming.”
“Think about all the things you do that ultimately save your company money, whether it’s streamlining a procedure, saving time, or negotiating discounts with vendors. Multiply those actions by how frequently you do them, and pop them into your resume bullets.”
“Asking this question regularly allows me to begin to recognize patterns that I may not have seen before and new ones that may be establishing themselves in my life.”
“The Burner List is not perfect. It won’t keep track of every detail, or help you juggle a million projects. But that’s exactly the point. The Burner List is intentionally limited — and therefore focused.”
“If we spend more time talking about social media internally than we do talking to our customers on social media, something’s wrong.”
“It’s the greatest time to be alive and simultaneously the worst. No one can be bored anymore, the history of entertainment is at your fingertips and you can communicate with everybody you’ve ever known instantly. But you’re lacking meaning in life, while charlatans tell you they have the answer, whether it be the religious right or the bogus left.”