Category: Career Growth

“When people pay for the last 1%, what they’re really buying is the organization, implementation, and community surrounding all your ideas.”

“Always describe a path to success.”

“Turn your community into your compass.”

“Copy should move the prospect toward taking an action. If there’s no outcome it’s not copy — it’s literature.”

“Every podcaster needs a way to support their show, but the most successful ones have found ways to do so that still respect the listener.”

“Think of your blog as a brand or a product, something that you can position within a marketplace. What makes it unique?”

“Give your tribe a proper name to use for what you teach. Give your frameworks memorable names too.”

“Make your differentiators clear and scannable.”