Paul Rand’s Seven-Step Logo Test
“The goal of a logo is to be unforgettable — so that when a person feels the need your business solves, your logo comes to immediately mind.”
Category: Career Growth
How To Write An Effective Follow-Up Email After Meeting With Someone
A meeting’s impact is ultimately determined by what happens after it ends. And the first step of that post-meeting phase is a follow-up email. Here are si...
The 22 Strategies Used to Sell a Million Dollars Worth of Online Courses
“Build referrals into your business. Why should people be excited to share it? You don’t have to give them money and incentivize them — just think about why wou...
Four Ways to Convince Your Boss to Say Yes
“People fear loss more than they desire benefit. And this greatly influences the way they choose between options (aka: prospects). This means people will overwe...
How to Create Awesome Job Ads
“A job ad is communication. Like all other communication, you as a company should strive to do it well.”
Seven Ways to Become Well-Connected
“The best way to be highly influential is to be human to everyone you meet.”
How to Be Successful and Create Something Important
“You don’t want to be in a career where people who have been doing it for two years can be as effective as people who have been doing it for twenty — your rate ...
Why You Need a Point of View
“A POV is not a sales pitch. Not directly. The utility of that point of view is not to capture dollars by selling a thing. The utility of that POV is to capture...
Seven Ways to Make Your Meetings Better
“Score every meeting. Score it out of ten at the end of the meeting. Not just you, all participants. Do it for client meetings too. Nothing below a score of eig...
Three Growth Marketing Principles for a Thriving Business and Engaged Audience
“There is tremendous power in intentionally projecting a somewhat delusional plan or proposal.”