How Morning Brew Engages Its Audience
“Our newsletter has 2.5 million subscribers, but that’s not the number we actually care about.”
Category: Social Media
Four Realistic Traffic Goals For Small Blogs
“We analyzed 150 million pageviews of data to set some benchmarks for small blogs (those getting fewer than 10,000 pageviews per month).”
40 One-Sentence Newsletter Tips
“Don’t confuse a newsletter with email marketing — one’s designed to provide value to an audience and the other to extract value from an audience.”
The LinkedIn Audience Growth Playbook
“The backbone of this approach is getting your audience to engage your LinkedIn posts. This distributes your content outside of your existing audience....
Seven Ways To Use Psychology To Get More Newsletter Subscribers
“If you want to persuade your subscribers to refer a friend, you first have to give them something that’s valuable enough to make them feel obliged to ret...
How To Build An Audience-First Empire
“I tell people all the time that if you’re not even sure that you can consistently produce content on Twitter, then you’re definitely not ready to be on Twitter...
How To Use A Giveaway To Grow Your Audience
“A giveaway is a marketing channel so you have to compare it to other marketing activities.”
Double Things That Triple Results
“The time, effort, and resources you put into your work do not all generate the same level of returns — the doubling of some will drive larger results than the ...
How To Grow To 10,000 Newsletter Subscribers
“It’s counterintuitive because you would think the broader you go, the easier it is to build an audience. But I actually think the broader you go, the tougher i...
10 Lessons About Growing An Audience
“Don’t focus on big bold segments with hundreds of active prolific creators already fishing. Find specific audiences and move towards them.”