How TikTok Decides Which Videos To Feature
“Neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system.”
Category: Social Media
Everything You Need To Know About How To Use Instagram
“Sticking to just one topic is absolutely essential.”
Don’t Build An Audience — Connect To One
“The fastest way to grow your audience is to connect to a community.”
How To Write Tweets That Get Reactions
“Make the first sentence your tweets *title*. This will help people decide if they should care about it.”
40 One-Sentence Social Media Tips
“When you post an image, don’t use the caption to tell your audience what it is — use it to explain why it should matter to THEM.”
How To Create Better YouTube Videos In Six Steps
“The small quick wins that people get is going to get them to come back.”
How To Promote Your Content On Social Platforms
“May 2019. I wrote my first marketing article. A year later my email list hit 19,000. No ads. No connections. No existing audience.”
The Two Ways To Grow Your Audience: Do More or Do Less
I know why you struggle to grow an audience.
How To Get 300,000 TikTok Followers In 60 Days
“Your first 5 videos seem to count the most to determine if the algorithm likes you. Use some of your best content first.”
Most Of Your Content Is Probably Targeting The Wrong Audience
“You need to appeal to an audience that has both the ability to amplify and channels on which to spread the word.”