It Might Be Your Mom’s Fault More People Don’t See Your Facebook Posts
“The Facebook algorithm immediately thinks that because my mom liked it, it must be a family related piece of content — even if it’s obviously about theoretical...
Category: Social Media
A 4-Step Formula To Generate Unique Ideas To Write About
“Combine ideas from your product with an idea from your general knowledge. Combining those two existing ideas results in creativity — a brand new idea.”
3 Things Marketers Can Learn From The Rise Of Netflix And The Fall Of Blockbuster
“There were several factors that contributed to the company’s downfall, including not understanding what business they were really in — entertainment, not retai...
How to Improve Your Email Habits
“Making a behavior harder to do makes it less likely to occur. I looked for ways to make opening email more difficult. Surprisingly, I found just adding a few e...
101 Books Ted Talk Speakers Recommend
This one doesn’t require much of a summary.
How to Write Engaging Headlines
“Curiosity drives shares. But the trick is to find a way to spark that curiosity in every headline. It’s why headlines that start with ‘Here’s why…’ or ‘The one...
Why the Attention Economy Is Broken
“‘Fake news’ isn’t a Russian conspiracy to undermine our democracy; it is, instead, the end-state of an unhealthy race-to-the-bottom for consumer attention.”
The Ultimate Guide to Blogging Success in 2017
“You need to divide your audience or customers into two groups. Numbers and people. The numbers are the ones you can’t care about. They’re the faceless statisti...
12 Truths About Life And Writing
“There is almost nothing outside of you that will help in any kind of lasting way, unless you’re waiting for an organ. You can’t buy, achieve or date serenity a...
How To Craft The Perfect Social Media Post
“Think about the purpose of your post before you add any hashtags. If you’re looking for this post to reach new audiences or trying to boost engagement, a hasht...