“Figuring out what to post on social is actually the last step of the process, not the first one.”
How To Optimize Your Content Diet Like James Clear
“When you choose who to follow on Twitter, or Instagram, or wherever, you’re choosing your future thoughts.”
How To Build Once And Sell Twice
“You want to create demand instead of responding to demand.”
12 Thoughts To Keep In Mind When Writing
“Whoever says the most stuff in the fewest words wins.”
Nine Ways To Improve Your Landing Pages
“Everything on the page is a trade off.”
5 Ideas For The Interested This Week
Madonna’s first album sounds nothing like her most recent one.
How To Position Your Product, Service, and Yourself
“When you are perceived as the real thing, you have also repositioned every other brand as an imitation.”
21 Ways To Grow Your Newsletter
“Stop showing every single website visitor the same signup form and message.”
12 Ways To Instantly Show Your Value
“Increase desire, don’t just decrease friction.”
How To Coin Terms That Make Your Creations More Successful
“How can I have a phrase that I can repeat a thousand times that people aren’t going to get tired of?”