“A good name is a hook that sets itself into a person’s mind, linking their brain back to your idea.”
How To Name Things
5 Ideas For The Interested This Week
Energy is a skill.
How To Use A “No” Template To Make It Easier To Say No
“The easier it is to say no, the more likely you are to do so.”
Five Keys To Telling A Powerful Story
“On the surface, this is about a 3 year old. But like all good stories, it’s also about the reader.”
How To Grow Your Twitter Audience From Scratch
“Make sure your comments add a ton of value and can actually stand on their own merit as their own tweets.”
How A Website’s Revenue Tripled In Four Hours
“I want to avoid the word ‘learn.’ When you’re teaching somebody how to do something, they don’t want to learn it — they want to have their problem fixed.”
A Guide To Conversational Copywriting
“Understanding your customer is more important than impressing them.”
5 Ideas For The Interested This Week
A few weeks ago I asked readers if they’d be interested to see classified ads in this newsletter.
Most Paid Newsletters Fail Because They Offer More Instead Of Different
“Almost nobody wants ‘more’ — even of a newsletter they love. They don’t want extra emails or bonus content, and they especially don’t want to pay for those things.”
How To Start A Blog Or Get People To Read The One You Already Have
“I don’t know a single person with a personal site who regrets investing in it. But I know a number of people without personal sites who wish they’d started one sooner.”