“The prerequisite for any company to have successful marketing is that they must define and own a category.”
The Three Laws Of Marketing
How To Find Your Internal Productivity Quota
“Being around the right people will increase your IPQ more than anything else I can think of.”
5 Ideas For The Interested This Week
“Winning isn’t always championships.” — Michael Jordan
Here Are Your Next Four Tweets
How to get more value out of Twitter.
How Creating A Movement Can Help You Get Attention For Your Creations
“If you’re a creative in any discipline, I’d advise taking a look at the culture that created you and then looking around for like-minded individuals who share your cultural context. Odds are, they have the same goals as you do.”
Ignore Your Plans
“Unless we’re actually shut out of great things for lack of planning, then following no plans is the ideal way to make the best of each moment.”
The Six Principles Of Persuasion
“People want more of those things that they can have less of.”
Nine Stretches To Relieve Lower Back Pain
“Nearly 85 percent of adults will experience some kind of lower-back pain in their life.”
How To Get People To Change Their Mind
“Before disagreeing with someone, first point out the ways in which they’re right.”
How To Be Creative
“Give yourself enough jet propulsion of inspiration to do the hard work of follow-through.”