“When Steve Jobs ran Apple, he had little patience for executives who screwed up. But that’s partially because he had a system to ensure his team was clear about expectations and responsibilities.”
Focus Your Sales Pitch On The Stakes, Not The Pain
“Most people you’re selling to are not experiencing much pain. Your first task, therefore, whether you’re selling a healthier lifestyle or enterprise software, is shattering that delusion. You can’t do that by talking about pain, because your prospect isn’t yet experiencing pain — either because there is none, or because he or she is in denial.”
How We’re Losing The Information War
“The information networks we’ve built are almost perfectly designed to exploit psychological vulnerabilities to rumor. Your brain tells you ‘Hey, I got this from three different sources.’ But you don’t realize it all traces back to the same place, and might have even reached you via bots posing as real people. If we think of this as a virus, I wouldn’t know how to vaccinate for it.”
How To Get Motivated To Do Something
“Action isn’t just the effect of motivation, but also the cause of it.”
A System To Find The Best Instagram Hashtags For Your Next Post
“To get the highest return from your hashtag strategy, your goal should be to find the 30 tags with the largest Reach and the highest Relevance within your target audience.”
How User Interfaces Are Designed To Trick You
“Scams don’t work if the victim knows what the hustler is trying to do.”
10 Ideas For The Interested This Week
“Focus on being productive instead of busy.” — Tim Ferriss
You Have A Competitive Advantage – Here’s How To Find It
You have a competitive advantage. But do you know what it is?
Lots of people don’t.
There are reasons for people to choose you and your work over other available options and the better you understand these reasons, the more likely you are to succeed.
Your ability to leverage competitive advantages is a key to attracting customers, fans, and success.
To figure out what advantages you may have, ask yourself these eight questions.
7 Truths About Building A Creative Career
“If your passion doesn’t intersect with some sort of need in the market that people are willing to pay for, you’re not going to get rich or make a living from it.”
How To Retain More From The Books You Read
“Before I even think about which books I’m going to read, I think about what I’m trying to achieve. I strongly believe that the content of books should align with what’s going on in your life.”